Vipshop và au boutique


The Chinese E-Commerce market grows immensely and will lead the way for other Asian countries in the coming years.

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On the contrary khổng lồ countries like the US, where you can choose between eBay và Amazon, Đài Loan Trung Quốc has a dozen of E-Commerce websites that all bring different benefits.

When I talk with foreign companies, they’ve sầu rarely heard about Vipshop, & maybe more importantly, VIPhường. International. The latter one has grown a hundred folds since it was established in 2014 & is currently one of the biggest marketplaces for cross-border E-commerce.

In this article, you’ll learn what differentiates VIP.. International from other marketplaces & whether you should sell on these websites or not.

Topics covered in this article:What is Vipsiêu thị.com & VIP International?The Growth of VIPhường InternationalHow does the typical customer look lượt thích on VIP International?Products Sold on VipshopHow can I start selling on Vipshop và VIP International?Costs lớn Sell on VipshopHow can I get paid on Vipsiêu thị and VIP International?Can I sell cross-border on Vipshop?

What is & VIPhường International?

Vipsiêu thị started as early as 2008. Still, many foreigners aren’t familiar with this giant marketplace.

Previously being the highest valued E-Commerce website in Trung Quốc, the cross border sub-platkhung VIPhường International is currently the third biggest in terms of cross border sales.

So, what makes Vipshop and VIP International different from other big players like Tmall & Jingdong (JD)?

First of all, these websites have a completely different sales model lớn competitors like Tmall và JD, as they only work with flash-sales.

Practically, this means that they pre-order your products (often from excess inventory), add a markup, and resell the products with a significant discount.

The discounts normally range between 20-80%, but can sometimes reach up to lớn 90% during squeezed periods.

When it comes lớn market shares, Vipcửa hàng has claimed almost 40% of the flash-sale market (which is highly undeveloped with great potentials) and continues lớn overshadow Alibaba’s flash-sale website,

The Growth of VIP International

China still struggles with giả products & authenticity. One of the government’s lakiểm tra core messages has been directed towards E-Commerce websites và service providers to lớn ensure that products aren’t giả.

This has led khổng lồ a situation where many websites, like Tmall & Vipsiêu thị, have sầu started to lớn move procurement activities overseas, lớn products’ source of origin.

This will not only bring relief và more options to Chinese customers, but also boost collaboration with overseas brands, embassies, & increase the presence in foreign markets.

That’s why Vipcửa hàng decided to open its trang web dedicated to cross-border sales in năm trước, namely VIP International. The trang web differs from Vipcửa hàng in the sense that all products come from overseas, while you can find Chinese products on the original site.

VIPhường International has mix up many buyer groups in a dozen countries, to ensure that Chinese buyers get authentic products.

Not only are the shipping lead times almost on par with products bought domestically, but freight costs are also often covered by VIP International, at the same time as the customers can return products within 7 days.

It’s working operatively to provide lean delivery services & has so far established 12 warehouses overseas & 11 in China.

How does the typical customer look like on VIPhường International?


Around 80% of the buyers are female. Also, a majority of them are born in the ’80 and the ’90s & live sầu in “smaller” cities, referred to lớn as third-tier & fourth-tier cities.An outspoken reason why VIP. International attracts this kind of buyers is that third-tier and fourth-tier cities don’t have as many physical stores and outlets compared lớn bigger cities, like Shangnhì, Shenzhen, or Beijing.

Hence, there’s plenty of room for expansion in case Vipshop decides to lớn take on other customer segments, offering new services, and entering new market areas.

Thanks to being a flash-sale website, Vipshop has got a lot of valuable experience in offering short shipping lead times & lean warehousing services, which can be applied elsewhere.

A fun fact: In 2017, Vipshop broke the national record when it managed to lớn deliver a parcel in just 13 minutes and 18 seconds after the order was placed!

What kind of products are sold on Vipshop and VIPhường. International?

As shown on Vipshop’s website, they mostly work with international & competitive brands in the beauty, cosmetics, apparel, & jewelry industries.

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Some notable brands that work with Vipcửa hàng include Calvin Klein, Armani, & Tommy Hilfiger, just khổng lồ name a few.

Vipcửa hàng & VIP International Market Shares

Vipcửa hàng still holds a fairly small market tóm tắt at 4.3%, as Tmall & JD dominate the domestic and general E-Commerce market.

VIPhường. International, on the other hand, accounts for a bit more than 15% of the cross-border E-Commerce market, just behind Kaola và Tmall Global.

Closer collaboration between Vipshop, Tencent, and JD

Tencent (the owner of WeChat) & JD (Jingdong) have sầu undoubtedly seen the potentials in collaborating with Vipsiêu thị.

In 2017, the companies poured in a combined value of USD 863 million in Vipshop Holdings, to lớn clayên ổn more market shares from Alibaba (read: Tmall & Alipay).

In fact, Tencent và JD have seen a bigger threat from Alibabố và Tmall recently, saying that the E-Commerce market climate is highly uncompetitive, due khổng lồ Alibaba’s dominance.

With a closer collaboration with Vipcửa hàng, Tencent and JD can get access to lớn customer information from the luxury client segment that gets increasingly bigger.

At the same time, Vipsiêu thị can boost the usage of Tencent’s payment solution, Tenpay, which competes with Alibaba’s payment solution, Alipay.

Maybe most importantly, Vipsiêu thị will have sầu the privilege to lớn try out new features on WeChat before other companies, such as the in-tiện ích search engine.

New Features Offered by Vipshop

Vipshop has rolled out a number of new services that have got much attention from foreign fashion brands. The three most interesting are:

Support khổng lồ create Chinese websites (.cn domains)WeChat mini-program storesPop-up stores

Let’s have a look at each one of them.

1. Chinese Domains (.cn)

By having a Chinese tên miền (.cn), brands can drive sầu traffic khổng lồ their Chinese websites at the same time as they sell their products on different marketplaces, lượt thích Vipshop, Tmall, or JD.

Azoya Group is a Shenzhen-based service provider that can help companies setting up Chinese domains, it’s a perfect way lớn leverage sales.

Setting up a Chinese trang web is sometimes crucial for companies at a start khổng lồ build up brand-awareness among muốn future Chinese buyers.

2. WeChat Mini-Programs

WeChat mini-program stores are shops integrated inkhổng lồ the WeChat application.

To make it more clear, instead of going to Baidu (the biggest tìm kiếm engine in China), Chinese buyers can find stores directly inside WeChat, which is very convenient.

To give you some examples, with the help of WeChat mini-programs users can kiểm tra everything from weather forecasts, book cinema tickets, buy clothes, transfer money khổng lồ friends, and book trips inside the application.

3. WeChat Pop-Up Stores

The concept of WeChat Pop-Up stores is very interesting in my view, even if you can find Pop-Up stores in places lượt thích Tokyo, Singapore, và Macau.

In Trung Quốc, these are small cashier-less stores where buyers scan a QR code via the WeChat tiện ích to enter the store. The pop-up store is seamlessly cài đặt và integrated with the WeChat app.

When customers enter a store, it gets direct access khổng lồ the customer’s profile and to lớn their digital wallet, WeChat Pay.

While inside the store, the buyers can enjoy discounted products và simply scan codes khổng lồ proceed with a purchase. Interestingly, the products have sầu so-called RFID tags attached, which allows the buyers to lớn know more about the products and the prices without the need for a salesperson.

Increasingly more brands have sầu decided khổng lồ open pop-up stores with well-known names like Fendi, Elle, Dolce và Gabbamãng cầu,

How can I start selling on Vipsiêu thị và VIPhường International?

You normally have two options to start selling on Vipsiêu thị or VIPhường International:

Liên hệ the company directly

As mentioned, both websites can be selective & a Tmall Partner can help you khổng lồ sell your brand.

If you want khổng lồ apply directly khổng lồ their websites at a start, you can simply sover an email khổng lồ globalChuyên ổn mục: BLog

Chuyên mục: Tin Tức